It's not "it's", you idiots, it's "its"!

a brief rant:

The anglophonic world has now gotten so bad about using its/it's in the correct order and context that I am starting to get confused when I read sentences in which the possessive/conjunction is used incorrectly. I have to stop and stare at it, muttering "it's...it is" after which I can go on reading and mentally bemoaning the state of English grammar in this world.